Dye Powder Production, Part 2 Market and Income

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As previously mentioned, “talisay” plant blossoms copiously in coastal areas throughout the country. Philippines as an archipelagic nation, propagating “talisay” plant is never a problem, thus, continuous planting of the said plant can easily sustain natural “talisay” dyeing industry in the country.

Per the PTRI’s 2007 Annual Report, a special project entitled “Locality-Centered Screening and Verification of Dye Extraction and Textile Application of Natural Dye Yielding Plants for the local MSME’s and the Handloom Weaving Sector’ was implemented, utilizing funds provided by the DOST-GIA.

The project was able to verify the most commonly used dye sources available in the localities of Ilocos, Cordillera, Aklan, Bohol, Misamis Oriental and South Cotabato. New dye-yielding plants from the aforementioned areas were likewise identified and studied. Moreover, a pilot scale facility for the natural dye production was established at PTRI as well as a common service natural dyeing facility in Kalibo, Aklan.

Given all the opportunities through the PTRI’s projects and natural dye programs on the above mentioned provinces, it is suffice to venture on the said technology. Aside from the technical aspect of the technology that can be availed through the PTRI’s “talisay” dye program, the aforesaid provinces that benefited from the PTRI’s assistance are mostly located in a shoreline, thus, “talisay” plant as raw material for natural dyeing is bounteous.

Market Analysis

The revival of natural dyes, such as talisay, in a more scientific approach provides opportunities for the accelerated entry of naturally dyed apparels in the market, particularly the high-end markets.

Also, the growing market for handicraft such as fashion accessories, gift items, toys, decors and housewares using indigenous materials create opportunities for further promotion of talisay dye.

Most large industrial textile producers and dye houses are still reluctant to work with natural dyes and prefer to work with high quality synthetic dyes at low costs. Therefore, natural dyes are still mainly used by small-scale professionals dyers and hobbyists. It can therefore still be considered a niche market with limited market opportunities.

However, with the increasing technological improvements, the market impact of natural dyes is expected to increase in coming years in both the industrial as well as the small-scale segment.

There are however still some challenges to overcome:

  •   produce natural dyes in the quantities required for mass production
  •   produce natural dyes at a reasonable price
  •   produce natural dyes that have high color-fastness

On the retail side there are retailers that are offering organic garments and/or those produced with natural ingredients.

Market Opportunities

The market for natural dyes is growing. Although it is still a niche market, it is directly linked to the increased environmental awareness of the consumer. Market opportunities especially exist in the green textile industry and the eco-fashion. With an increased number of companies that are certified or exploring the commercial opportunities of green products, the demand for natural dyes is expected to increase.

Market Segments

The market for natural dyes can be divided into two categories: one is the small and medium sized market for hobby dyers and small-scale professional dyers and small retailers. Here, natural dyes are used to create unique products in small volumes. There is also a market for large-scale industrial manufacturers involved in mass production and large retailers. For these segment, it is crucial that every dyed product has the exactly the same characteristics (i.e. color, quality and durability).

Moreover, large companies prefer one partner for all plant dyes and plant dyed garments, who guarantees an all-season supply of uniform raw materials at given quality standards. For the producer of natural dyes this means that he has to standardize his production process. He has to be able to offer plant material and guarantee color qualities and authenticity levels for the raw and residual substances. For the producer of natural dyed garments it means being able to offer a large supply of consistently dyed products.

The market for the industrial use of natural dyes is still very much in development. There are still a number of problems with the consistency of quality and color and therefore, large manufacturers and retailers are somewhat reluctant to start using natural dyes on a large scale. Natural dye producers can overcome this by training textile manufacturers and dye houses on how to prepare their machinery for the use of natural dyes. All this requires a large capital investment, technical knowledge, an extensive network and knowledge of the local and international market.

Socio-Economic Impact

a. Employment Generation

  • Fashion trends are leaning towards authenticity and natural colors. Natural dyes have the tendency to be more rich and full than synthetic dyes. High quality natural dyes with color consistency are therefore often appreciated by designers and color experts and can be positioned in the higher end of the market.
  • Thus, it has a considerable potential market which entails employment generation from the identified localities in Visayas and Mindanao.

b. Environmental Impact

  • From a health safety and environmental impact point of view, the benefits of using natural dyes (in contrast to synthetic dyes) is that it is extracted from renewable resources and therefore environmentally more friendly. Secondly, there is no toxicity during production and therefore it reduces the work hazard for the people working with the dyes.
  • Furthermore, natural dyes are fully biodegradable and there are no toxic residues, so in the end the final product is not harmful nor causes allergenic reactions to its final consumers. Another possible benefit is that after extraction of the dye, the residue waste (biomass) can be used for energy generation (e.g., through anaerobic treatment to generate methane, which in turn, can be sued as a fuel) and the growth media can be recycled.

Download manual with illustration, projected income, and other financial consideration here

For more information, contact:

Technology Utilization & Commercialization Services Group – TRC
Jacinta Bldg. 2, Guadalupe Nuevo, EDSA, Makati City
Tel: (02) 822-50875418 loc 201, 208, 209, 210

source: www.trc.dost.gov.ph

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