I. INVESTMENT REQUIREMENTS (All price are in Php based on 2007 market price.)

a. Cost of Utensils:

  • 1 pc Fruit slicer 6″ (stainless steel) – 278.25
  • 1 pc Can opener – 68.25
  • 1 set Measuring spoon (plastic) – 36.75
  • 1 pc Measuring cup (plastic) – 57.75
  • 1 pc Chopping board (anti-bacterial) – 89.25
  • 3 pcs Plastic bowl 26″ @52.00 – 163.80
  • 1 pc Spatula – 58.80

b. Equipment:

  • 2 units Blender (unbreakable, 350W) @ 1,295.00 – 2,590.00
  • 1 unit Kitchen scale (0-1 kg) – 293.95
  • 1 unit Styrofoam cooler/ice chest (12×18x24) – 228.90
  • 1 unit Refrigerator (3 cu.ft. personal size) – 7,875.00

Sub-Total – P 11,117.35

c. Raw Materials:

  • 1/3 cup or 40 gms. Ripe mangoes – 2.55
  • 1/8 cup Evaporated milk – 1.00
  • 1 tbsp. Granulated sugar – 1.00
  • 3/4 ice cubes – 0.50

Sub-Total – 6.05

Other flavors and varieties:

  • 1/3 cup or 40 gms. Melon – 1.30
  • 1/3 cup or 40 gms. Avocado – 3.35
  • 1/3 cup or 40 gms. Strawberry – 8.40

d. Packaging:

  • 1 pc Plastic glass (12 oz.) – 1.40
  • 1 pc Straw – 0.15

II. PROCEDURES

  1. Choose fresh ripe fruits.
  2. Peel and remove seeds (when needed) slice fruits into smaller pieces.Remove seeds.
  3. Weigh or measure 40 gms. or 1/3 cup fruit and put in blender. Add milk and sugar.
  4. Fasten lid of blender and press start button. Use high speed for about 20-30 seconds.
  5. Stop the blender and check to see if the ingredients are well blended. Sometimes fruits will jam under the blade. If there is a jammed fruit, use a spatula to unjam then blend again.
  6. Once the mixture is evenly blended, slowly add 3/4 cup ice until blender sounds smooth.
  7. Pour in 12 oz. plastic glass and serve with straw.

Note: You can mix 2 kinds of fruits together, adjust measurement of each fruit to 1/4 cup.

III. COSTING AND PRICING

a. Product Costing (ex. mango shake)

Direct cost:

  • Ingredients used for 1 oz. glass – 5.05
  • Packaging – 1.55

Total – 6.60

Indirect cost:

  • Labor cost (330.00/day/50 glasses produced) – 6.60
  • Transportation (15.00/50 glasses) – 0.28
  • Water and electricity (735.00/30 days per 50 glasses) – 0.51
  • Contingency (10% direct cost) – 0.66

Total – 8.05

b. Production cost:

  • Total direct cost – 6.60
  • Add: Total indirect cost – 8.05

Total – 14.65

c. Product Pricing:

  • Production cost per glass – 14.65
  • Add: 25% mark-up of the production cost – 3.66

Selling price per glass – P 18.31
Market price per glass – P25.00 – 30.00

For more information, contact:

Bureau of Small and Medium Enterprise Development (BSMED)
3/F Oppen Bldg.
349 Sen. Gil Puyat Ave., Makati City
Tel: 890-4968; 897-7596; 897-1693
Fax: 896-7916
Email: bsmed@dti.gov.ph
Website: www.dti.gov.ph

photo from anton.blogs.com

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22 Responses
  1. six says:

    mgandang mdaling arw poh..may fs poh kc kmi and ung product nmin ay paper made in corn husk..pwede nyo poh b kming matulungan para mpadali ung fs namin?kahit anong comment nyo lng poh bout sa product namin..tnx.

  2. pomelo says:

    ANO PO BA YUNG MGA PRODUCTS NA PWEDENG GAWIN GAMIT YUNG UNRIPE POMELO? PANO PO BA MAWAWALA YUNG PAMAKLANG LASA NG UNRIPE POMELO??

  3. lene avila says:

    hi leo,which is more profitable in fruit shake business the fresh fruit or instant powder and if i use the powder fruit flavor does it affect the taste quality of fruit shake? thnx & more power.

    • Leo says:

      @lene avila, of course you can’t beat real fresh fruit shake vs powder/artificial/synthetic flavor as far as taste and quality is concerned, however, your cost will be quite higher resulting to higher pricing. it really depends on your target market.

  4. clark says:

    e2 po ung email add ko seaeyez1020@yahoo.com

  5. clark says:

    hello po, cno po ung my mga feasibilty study about fruit shakes, pede po paki shere o send nlng sa e-mail add ko kc need namin ngaun eh.. thx in advans…

  6. ria says:

    im planning to put up my own fresh fruitshakes.. can you help me with all the details i needed to ta start up.. ill patiently wait for your response.. tnx and god bless

  7. angelyn says:

    I’m having my feasibility now regarding putting up a fruit shake kiosk. Can you please help me in the market feasibility as well as technical and financial feasibility. tnx po!

  8. sabrina says:

    dear sir or madam,

    i m from malaysia, nice to read your information i have a plan to start a fruit shake business, can you guide or give me more idea to move out my first step in this time which global face to not stabil economic? Now i m still working with employer with salary USD 1000 per mth

    please guide thanks a lot

  9. Madison says:

    Hi. It’s been a long time that me and my husband is thinking of a having a business. I’m interested sana sa Zagu shakes. But we’re tplanning to make our own brand. Can u please help me kung ano ang mga requirements sa pag-put-up at kung saan magandang bumili ng mga materials at ingredients?…the mix powders (diff. flavors), the pearls (sago) and crystals (gulaman).

    I’m hoping to na matutulungan mo kami. Salamat.
    Regards and more power!

  10. gud day poh…”can u make a feasibility study on fruit shake business, e2 po ang format= introduction/preface, executive summary, project background, management and personnel feasibility, marketing feasibility, production and technical feasibility, financing feasibility, financial feasibility, socio-economic feasibility, project implementation and Timetable, annexes, supplements, others. tnx po.

  11. charlotte says:

    actually I want to start a shake business but I don’t have any clue how to start it.plss help me I will wait for your replay tnx^_^

  12. allyn says:

    actually po nag ask n ko sa trc and sa nego-skwela..puro juices and concentrated lan meron cla..san po kaya my ibang gnun n my ksmang shakes..thanks..

  13. Leo says:

    @allyn, you can inquire from TRC or nego-skwela, here’s the contact details:
    http://www.mixph.com/2006/03/trainings-and-seminars-institutions.html

  14. allyn says:

    ..i’m interested in FRUIT JUICES AND SHAKES..san po kaya my seminar, training n gnun..kindly inform me..allynmae_08@yahoo.com..thank you..

  15. divine grace says:

    i want to start a fruit shake business. if u can give me infos re supplies etc. thanks and more power

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