In the Philippines, manufacturers and advertisers are eager to tap into the youth market, especially when it comes to personal care products. After all, the youth market is huge. In 2001, about 57 percent of the population was under 25; 15-24 year olds made up almost 20 percent. Also, “me” products such as cosmetics, haircare, and beauty products do better with youth who are increasingly savvy, product-aware, and more willing to pamper themselves.
Salon Business Part 1
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