Planning to exhibit at a trade show soon? If so, you’re not alone. Many businesses find that trade shows can be one of their best sources of new business as well as a good way to attract media attention.

Exhibiting at an industry trade show is a major expense for a small business. Even if you have a small booth and only send two people, you’ll be spending thousands of dollars by the time you pay for booth space, marketing materials, shipping, travel, room and board. Don’t let all that money go to waste.

No single thing you do can guarantee you will have a profitable show. however, there are a number of things you can do to better your chances for success. Here are a series of articles to consider:

photo from www.airstarcanada.com


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