Make a profit and have fun at the same time by starting your own button business. All you need is a computer and a printer for designing button graphics, a button assembly machine, and a little marketing skill. Use this simplified marketing plan as a worksheet to get you started.
Target Market – Who are my primary and secondary customers?
- Churches
- Community organizations
- Corporations
- Fan clubs
- Group fund-raisers
- Hospitals
- Libraries
- Musical Groups
- Photographers
- Political parties
- Printers
- Restaurants
- Retail stores
- Schools and universities
- Souvenir shops
- Sports teams
Location
- Where will my business be located?
- What geographic range will I serve?
- Advantages and disadvantages of my location.
Competition – Research promotional product companies, trophy producers, printing companies, photography studios/labs, etc. in your area.
Strengths & Weaknesses – Compared to my competition what are my strenths and weaknesses?
- Unique Selling Proposition
- What will set me apart from my competition?
- Examples: creative designs, fast turnaround, low prices, high quality buttons, friendly service.
Marketing Objectives – What are my marketing objectives?
- Examples: launch my business, increase my client base, earn a profit after expenses, increase repeat customers, increase my staff, generate qualified leads, distinguish myself from my competition.
Marketing Budget – How much money will I allocate for marketing activities?
Advertising – What forms of media will I use to effectively advertise my products and services?
- Billboards
- Direct mail
- Flea markets or fairs
- Internet
- Magazines
- Newspapers
- Personal contacts
- Radio
- Television
- Trade associations
- Yellow pages
Product & Service Pricing
- Are my prices in line with my image?
- Do my prices cover costs and leave a profit margin?
- How do my prices compare to the competition?
Evaluation – After 6-12 months have passed ask yourself the following questions and set new marketing goals.
- Did my marketing/promotional materials bring in expected customers?
- Did my marketing plan educate my customers about all my products/services?
- Did displays complement my overall marketing program and meet my objectives?
- How did my marketing efforts rate against my competition’s?
- Did my business monitor the program to learn what clients were saying about our products/services?
- What kind of customer feedback/comments did I receive?
How to make a button (with illustrations)
For equipments and supplies you can go to any arts & shops store, or you can visit ButtonBiz for additional information.
Read Related Posts:
2010 · All Rights Reversed ·
jessie Says: 8/03/2006 05:47:00 PM
do you know of a particular store offering this button-making machines here in the philippine?
Eu-Leh Says: 8/03/2006 07:41:00 PM
hi jessie, you can check national bookstore at the main branch in cubao, or you can scout your equipment along recto ave. manila. you can also check any arts and crafts store. thanks for visiting.
Anonymous Says: 8/04/2006 10:53:00 AM
Mabuhay!
We supply button machines and accessories for your personal crafts, school fund raising and other general needs.
not only that we also supply and teach :
-transfer photos to mugs, tshirt & glass
-transfer photo to cakes(edible-non toxic)
-glass etching
-temporary tatoos -for parties
plus other exciting money making ideas that are unique and fun.
you can leave a message at
knowledgepowertree@yahoo.com
Anonymous Says: 8/08/2006 12:37:00 PM
Mabuhay!
For your Button business,your local source of button machines ,accessories..we supply world wide.
not only that we supply and teach:
-transfer photos to mugs, tshirt / glass
-tranfer photo to cakes(edible-non toxic )
-glass etching
-temporary tatoos- for parties
plus other exciting money making ideas that are unique and fun.
contact us at
knowledgepowertree@yahoo.com